NYXT / UI & UX / Website

NYXT is a news cable channel and digital media platform that helps participants and viewers connect, build and enhance their communities. The biggest challenge was emphasizing that NYXT was a media provider while creating pathways to engage users who navigate the website with a completely different goal.

The website has been an iterative design process to say the least. First, we wanted to increase traffic. We emphasized blog content over video content, which the client was resistant to understandably. We created a NYXT blog with weekly posts and unique sessions increased by 500% in one year. Then, we wanted to increase video views with our larger audience. We decided to add curated video playlists throughout the site. We started with a redesigned homepage that featured the video playlists. After the first month, there was a 42% increase in website video views. We’ve continually added more pages to the website as we continue to understand what visitors want and strive to connect them with relevant resources to build their NYC community.